The Birth of the LP
78 vs LP Disc Thickness Comparison Columbia's Disc Digest, 1948 45 Minutes from one disc! Classical Music Leads the LP Charge Longer Playing, Better Sound More music for your dollar, plus they're unbreakable Up to 45 minutes from ONE disc

78 vs LP Disc Thickness Comparison

To dramatize the superiority of the new long-playing record introduced by Columbia in 1948, Dr. Peter C. Goldmark, who helped develop the new discs, stands alongside a huge pile of 78-rpm records, holding the equivalent recorded repertoire in a handful of LP's.

Columbia's Disc Digest, 1948

45 Minutes from one disc!

Classical Music Leads the LP Charge

Longer Playing, Better Sound

More music for your dollar, plus they're unbreakable

Up to 45 minutes from ONE disc