The Competitors

Competitor analysis Competitor analysis Corporate strategy Competitive analysis in marketing and strategic management is the assessment of the strengths and weaknesses of current and potential competitors.[1] This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.[2] This article needs additional citations for verification. (April 2013) Competitive analysis is an essential component of corporate strategy.[3] It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal impressions, conjectures, and intuition gained through the tidbits of information about…

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