 1963 Studebaker Avanti 4.7 Rear Taken at the 2018 Warwick Classic Car Show Image by Vauxford, via Wikimedia Commons. Licensed CC BY-SA 4.0 |
Walker Gloria And The ChevellesCoke bottle styling Coke bottle styling Automotive body design with a narrow center surrounded by flaring fenders Coke bottle styling is an automotive body design with a narrow center surrounded by flaring fenders.[1][2] This design element bears a general resemblance to a Coca-Cola classic glass contour bottle design,[3] and was inspired by the tapering middle fuselage of contemporary fighter jets. Industrial designer Raymond Loewy, who in 1955 had re-designed the actual Coke bottle as well,[4] introduced it on the radical 1962 Studebaker Avanti gran turismo.[5] Industrial designer Raymond Loewy pioneered Coke bottle styling in automobiles with the 1962 Studebaker Avanti. Origin Main article: Area rule The design was pioneered in fighter jets to significantly reduce the sharp drag rise at… (Source: Wikipedia)
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