Wendell Smith

Wroe Alderson Wroe Alderson American marketing theorist (1898–1965) Wroe Alderson (September 27, 1898–May 31, 1965),[2][3] an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century and the "father of modern marketing".[4][5] Quick facts Born, Died ... Wroe Alderson Portrait of Wroe Alderson from Wharton Magazine Born (1898-09-27)September 27, 1898 St. Louis, Missouri, U.S. Died May 31, 1965(1965-05-31) (aged 66) Royal Oak, Maryland Board member of American Marketing Association, President Marketing Theory Seminar, Founder The Institute of Management Sciences Spouse Elsie Wright Alderson[1] Children 2 Awards Pabst Award (1944) Hall of Fame in Distribution (1953) Charles Coolidge Parlin Award (1954) Paul D. Converse Award (1955) Academic background Alma mater University of Pennsylvania Academic work Discipline…

GENRES: