Segments Of Time

Market segmentation Market segmentation Process in marketing In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers, known as segments. The objective is to identify profitable and growing segments that a company can target with tailored marketing strategies. This article may incorporate text from a large language model, which is prohibited in Wikipedia articles. (March 2026) When segmenting markets, researchers typically examine common characteristics such as shared needs, interests, lifestyles, or demographic profiles. The goal is to identify high-yield segments—those likely to be the most profitable or exhibiting growth potential—so they can be prioritized as target markets. Different approaches to segmentation exist depending on the…

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