Afton

Afton is an independent record label founded in 2004 by Afton Shows, primarily known for promoting local and emerging artists across various genres, including rock, hip-hop, and electronic music. The label gained prominence by organizing live music events and providing platforms for unsigned musicians. Throughout the late 2000s and early 2010s, Afton expanded its reach, working with artists such as the hip-hop group J. Cole and singer-songwriter K. Michelle, who began their careers by performing at Afton events. The label's focus on grassroots promotion and artist development has allowed it to foster a diverse roster, supporting genres from pop to alternative rock. Afton's legacy lies in its commitment to nurturing talent and providing opportunities for artists to connect with audiences, which has influenced the landscape of independent music promotion in the United States. The label continues to operate, adapting to the evolving music industry while maintaining its core mission.