Baton

Baton Records was founded in the early 1960s as a subsidiary of the larger Baton Music Group, aimed at promoting a diverse range of musical genres. Initially focused on jazz and classical music, the label quickly expanded its roster to include rock, pop, and folk artists, reflecting the evolving musical landscape of the time. Notable artists associated with Baton include the influential jazz pianist Bill Evans and the folk-rock group The New Seekers, who achieved commercial success in the 1970s. The label was also known for its commitment to producing high-quality recordings, which garnered critical acclaim and a loyal following. Throughout the 1980s and 1990s, Baton adapted to changing industry trends, embracing emerging genres like electronic and indie music. Despite facing challenges from digital music distribution, Baton Records has maintained a legacy of artistic integrity and innovation, continuing to support both established and up-and-coming artists in the contemporary music scene.