Beltona

Beltona was a record label founded in the early 1920s in New Zealand, primarily known for its focus on local artists and recordings. Initially established to promote New Zealand's cultural identity, Beltona gained prominence in the 1930s and 1940s, producing a variety of genres, including folk, classical, and popular music. The label became notable for its recordings of Māori music, showcasing traditional songs and instruments, which played a crucial role in preserving and promoting indigenous culture. Throughout its history, Beltona collaborated with key artists such as the Māori singer and composer Pātea Māori Club and various folk musicians. The label's commitment to local talent helped shape New Zealand's music scene, fostering a sense of national pride. Although Beltona's influence waned in the latter half of the 20th century, its legacy endures as a pioneer in the representation of New Zealand music, contributing significantly to the country's cultural heritage.