Cassandra Records was founded in the late 1960s by music producer and entrepreneur David H. Smith, initially focusing on folk and rock music. The label gained prominence in the 1970s with the rise of singer-songwriters and progressive rock, signing notable artists such as the folk-rock group The Willow Trees and the experimental band Echo Chamber. Throughout the 1980s and 1990s, Cassandra diversified its catalog to include genres like new wave, jazz, and electronic music, showcasing artists like synth-pop group Neon Dreams and jazz pianist Clara Voss. The label's commitment to artistic innovation and diverse musical styles solidified its reputation in the independent music scene. By the early 2000s, Cassandra embraced digital distribution, allowing its artists to reach wider audiences. Although it faced challenges with changing industry dynamics, Cassandra Records remains respected for its contributions to music and its support of emerging talent, leaving a lasting legacy in the independent music landscape.