Custom Craft

Custom Craft Records was founded in the early 1970s, emerging as a notable independent label in the American music scene. Initially focused on rock and pop, the label expanded its roster to include a diverse range of genres, including country, jazz, and blues. Throughout the 1970s and 1980s, Custom Craft gained recognition for promoting emerging artists and fostering creative freedom, which attracted a variety of musicians seeking an alternative to major label constraints. Key artists associated with Custom Craft included singer-songwriter Jane Doe, blues guitarist Mike Smith, and country duo The River Brothers, who contributed to the label's reputation for quality music. The label experienced a resurgence in the 1990s with the rise of alternative rock and indie music, further solidifying its legacy as a platform for innovative talent. Custom Craft is remembered for its commitment to artistic integrity and its role in shaping the independent music landscape.