GTO Records, founded in 1969 by music producer and entrepreneur Frank Zappa, emerged as a notable independent label during the late 1960s and early 1970s. It was primarily known for its eclectic roster, which included artists from the rock, psychedelic, and avant-garde genres. Key figures associated with GTO included the female rock group The GTOs, which featured notable personalities like Pamela Des Barres and Miss Christine, and other artists like Captain Beefheart and The Mothers of Invention. The label was characterized by its experimental approach and a commitment to artistic freedom, reflecting the countercultural movements of the time. GTO Records ceased operations in the early 1970s, but its legacy endures as a symbol of the creative spirit of the era, influencing subsequent independent labels and artists seeking to push musical boundaries.