Hallmark

Hallmark Records was founded in 1958 as a subsidiary of the Hallmark Cards company, initially focusing on producing budget-priced albums featuring popular music, classical, and spoken word recordings. The label gained prominence in the 1960s and 1970s, offering a diverse catalog that included easy listening, pop, and children's music. Notable artists associated with Hallmark include the likes of The Shadows, The Seekers, and various orchestras that contributed to its easy listening genre. The label was known for its compilations and reissues, making music accessible to a broader audience. In the 1980s, Hallmark shifted its focus towards licensing and rebranding older recordings, leading to a decline in original productions. Despite this, the label's legacy endures through its extensive catalog, which continues to be appreciated for its nostalgic value and affordability. Hallmark Records remains a notable name in the history of budget music labels.