Handshake

Handshake Records was founded in 2015 by music industry veterans seeking to promote independent artists across diverse genres. Initially focused on indie rock and pop, the label quickly gained recognition for its commitment to artist development and innovative marketing strategies. Notable early releases included albums from artists like The Echoes and Luna Vibes, which helped establish the label's reputation. In the late 2010s, Handshake expanded its roster to include genres such as electronic and hip-hop, signing emerging talents like DJ Pulse and rapper Kira. This diversification allowed the label to reach a broader audience and adapt to changing musical trends. Handshake's emphasis on collaboration and community engagement has fostered a loyal fan base and contributed to its legacy as a nurturing ground for new talent. As of 2023, the label continues to thrive, maintaining its mission of supporting independent music while exploring new artistic horizons.