Play Tone

Play Tone is a fictional record label prominently featured in the 1996 film "That Thing You Do!" directed by Tom Hanks. The label was established in the early 1960s, primarily to promote the fictional band The Wonders, whose hit single "That Thing You Do!" became a chart-topping success. The label's focus was on pop and rock music, capturing the essence of the era's musical innovation. Play Tone served as a representation of the music industry's dynamics during the 1960s, highlighting themes of fame, commercialization, and the fleeting nature of success. Although the label itself does not exist in reality, it has become a cultural touchstone, symbolizing the rise of pop bands and the impact of record labels on music history. Its legacy is preserved through the film, which has garnered a cult following and continues to influence perceptions of the music industry during that transformative decade.