Protone Records, founded in 1995 by music producer and entrepreneur Alex Rivera, emerged as a prominent independent label in the late 1990s. Initially focused on alternative rock and indie pop, Protone quickly gained recognition for its commitment to artistic freedom and innovative sound. The label's notable era spanned the early 2000s, during which it signed influential artists such as The Echoes, a band known for their fusion of rock and electronic elements, and singer-songwriter Mia Torres, who garnered critical acclaim for her introspective lyrics. In the mid-2000s, Protone expanded its roster to include genres like electronic and hip-hop, reflecting the evolving music landscape. The label became a platform for emerging talent, contributing to the careers of several now-established artists. Protone's legacy lies in its role as a nurturing ground for diverse musical styles and its influence on the independent music scene, fostering a culture of creativity and collaboration that continues to resonate today.