QCA, or Quality Control Music, was founded in 2010 by Pierre "P" Thomas and Kevin "Coach K" Lee in Atlanta, Georgia. Initially focused on hip-hop, the label quickly gained prominence for its innovative approach to artist development and marketing. QCA became a significant player in the Southern hip-hop scene, particularly during the 2010s, by fostering a roster of influential artists, including Migos, Lil Yachty, and City Girls. The label is known for its blend of trap, rap, and pop influences, contributing to the mainstream acceptance of Southern hip-hop. QCA's success was marked by multiple chart-topping hits and collaborations with major artists across various genres. The label's legacy includes shaping the sound of contemporary hip-hop and influencing the broader music industry through its unique business model and artist-centric focus. As of 2023, QCA continues to be a driving force in the music landscape, promoting new talent and expanding its reach.