Roto Noto

Roto Noto Records was founded in 2001 by music producer and entrepreneur Alex Trevino in Austin, Texas. Initially focused on indie rock and alternative music, the label gained prominence in the mid-2000s with the rise of the Austin music scene. Notable artists such as The Broken Strings, Luna Echo, and The Midnight Howlers helped define its sound, blending elements of rock, folk, and electronic music. In the 2010s, Roto Noto expanded its roster to include hip-hop and experimental genres, showcasing artists like MC Vibe and synth-pop duo Neon Dreams. The label became known for its commitment to artist development and innovative marketing strategies, including digital releases and collaborative projects. Roto Noto's legacy is marked by its influence on the indie music landscape and its role in fostering emerging talent. The label continues to operate, adapting to the evolving music industry while maintaining its core values of creativity and artistic integrity.