Sand Records was founded in 1960 by producer and entrepreneur John Sanderson in New York City. Initially focused on jazz and folk music, the label gained prominence in the 1960s and 1970s by signing influential artists such as jazz saxophonist Wayne Shorter and folk singer Joan Baez. During this period, Sand Records became known for its commitment to artistic integrity and innovative sound production, helping to shape the landscape of contemporary music. In the 1980s, the label expanded its repertoire to include rock and new wave artists, further diversifying its catalog. Notable acts from this era included the post-punk band The Echoes and the alternative rock group The Vistas. Despite facing challenges in the 1990s with the rise of digital music, Sand Records has maintained a legacy of fostering creative talent and remains respected for its contributions to various genres, influencing subsequent generations of musicians and labels.