Sheraton

Sheraton Records was founded in the early 1960s, emerging as a notable independent label during a vibrant period of musical innovation. Initially focused on pop and rock genres, the label gained traction by signing emerging artists who would later achieve significant commercial success. Notable artists associated with Sheraton included singer-songwriters and bands that contributed to the folk-rock movement, as well as early pioneers of punk and new wave in the late 1970s. Throughout the 1980s and 1990s, Sheraton expanded its catalog to include a diverse range of genres, including alternative rock and electronic music, reflecting the evolving musical landscape. The label became known for its artist-friendly contracts and commitment to creative freedom, fostering a loyal roster of talent. Sheraton's legacy is marked by its role in supporting innovative music and providing a platform for artists who would influence subsequent generations. Although it faced challenges in the changing music industry, its impact remains evident in the continued appreciation for its catalog.