Today

Founded in 1960 by producer and entrepreneur Bob Thiele, Today Records emerged as a significant player in the American music scene, particularly during the 1960s and 1970s. The label initially focused on jazz and pop, releasing notable albums from artists such as The Dave Brubeck Quartet and The 5th Dimension. In the late 1960s, Today expanded its catalog to include rock and soul, signing influential acts like The Shirelles and The Impressions. The label's innovative approach to marketing and artist development helped it gain recognition during this vibrant era of musical experimentation. Despite its initial success, Today Records faced challenges in the 1980s, leading to its decline and eventual closure. However, its legacy endures through the influential music it produced and its contributions to the evolution of popular music genres, leaving a lasting impact on the industry.