Toy

Toy is a British independent record label founded in 2010 by the band of the same name, which includes members of the group’s lineup and former members of other notable acts. The label emerged from the vibrant London music scene, focusing on a blend of genres, including psychedelic rock, shoegaze, and experimental music. Toy's self-titled debut album, released in 2012, garnered critical acclaim and established the label's reputation for promoting innovative sounds. Over the years, Toy has signed various artists, including the bands Moonlandingz and the experimental project of the musician and producer, Dan Carey. The label is known for its DIY ethos and commitment to artistic freedom, contributing to the underground music landscape in the UK. Toy's influence extends to nurturing new talent and fostering a community of musicians who prioritize creativity over commercial pressures, solidifying its legacy in the independent music scene.