Unart

Unart Records was founded in 1958 by the American musician and entrepreneur, Jerry Wexler, as a subsidiary of Atlantic Records. Initially focused on jazz and rhythm and blues, Unart gained prominence in the 1960s by signing notable artists such as The Drifters and The Coasters, contributing to the burgeoning rock and roll scene. The label was known for its innovative production techniques and its role in promoting emerging talent. During the 1970s, Unart expanded its roster to include soul and funk artists, further solidifying its influence in the music industry. The label's commitment to artistic integrity and quality recordings allowed it to thrive through various musical trends. Although Unart's prominence waned in the 1980s, its legacy endures through its contributions to popular music and its role in shaping the sounds of the era. Today, Unart is remembered for its impact on the genres it represented and the artists it helped to launch.