Velvet Tone

Velvet Tone was an American record label founded in 1929, primarily known for its focus on popular music and jazz during the early to mid-20th century. Initially established as a subsidiary of the larger Columbia Records, it aimed to capture the growing market for affordable records, producing 78 RPM discs that featured a range of genres, including jazz, blues, and traditional pop. Notable artists associated with Velvet Tone included the likes of jazz musicians and vocalists who contributed to the label's reputation for quality recordings. The label thrived during the 1930s and 1940s, a period marked by the rise of swing and big band music. However, as the recording industry transitioned to long-playing records and changing musical tastes in the 1950s, Velvet Tone's prominence waned. Despite its decline, Velvet Tone's legacy lies in its contribution to the popular music landscape of its time, influencing subsequent generations of artists and record labels.