Whirled

Whirled Records, founded in 2001 by music producer and entrepreneur David Whirled, emerged as an influential independent label based in Los Angeles. Initially focused on alternative rock and indie pop, it quickly expanded its catalog to include electronic, folk, and experimental genres, reflecting the diverse musical landscape of the early 2000s. Notable artists associated with Whirled include the critically acclaimed band The Echoes, electronic producer Luna Wave, and folk singer-songwriter Clara Voss. Throughout the 2010s, the label gained recognition for its innovative marketing strategies and commitment to artist development, fostering a community-oriented approach. Whirled Records played a significant role in promoting underground talent, contributing to the rise of the DIY ethos in the music industry. Today, it is regarded as a key player in the independent music scene, with a legacy of supporting diverse voices and pushing genre boundaries.